Balenciaga will soon have its own place in the Twilight. The brand has signed actress Kristen Stewart as the face of the newest Balenciaga fragrance for women.
Stewart, best known for her role as Bella Swan in the blockbuster movie saga, will represent a to-be-announced scent which is expected to be launched this fall.
“Balenciaga has always stood out to me,” Stewart told WWD on Thursday. “Even when I first began to consider fashion and admittedly rarely knew the brand I was wearing, I always recognized and loved Balenciaga. It feels full circle to be involved with something that spoke to me then and of course continues to excite me now. The brand is just cool. That’s the way it is. I feel drawn to it. It provokes on a number of levels. It isn’t afraid or contrived. It hits a very cool balance, always. Always pretty undeniable.”
Balenciaga creative director Nicolas Ghesquière called Stewart the muse for the new scent. “Kristen embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence,” said Ghesquière. “From her early appearance in ‘Panic Room’ to her independent choice of ‘Welcome to the Rileys,’ I’ve always sensed her progressive character. In 2006, I invited her to appear in a project shot by Bruce Weber. Since then, I’ve always wished to collaborate with her further, knowing that she shares the radical spirit of Balenciaga.”
Added Isabelle Guichot, chief executive officer of Balenciaga: “Kristen is the perfect choice as she embodies Nicolas Ghesquière’s unique vision for the second chapter in our fragrance history.”
Charlotte Gainsbourg remains the face of Balenciaga Paris, the first scent from the house, which was launched in 2010.
“Kristen stood out as an evident choice for this new fragrance,” added Catherine Walsh, senior vice president of American fragrances for Coty Prestige, a division of Coty Inc. “She has a unique sense of style, quite original and chic in the way she mixes fashion elements. Her elegant modernity and innate rebel style perfectly match with the spirit of Balenciaga.”
Stewart noted that after a busy 2011, she’s taking a bit of time to relax. “My horizon is clear as of now (except for this!) in terms of new projects, which feels incredible,” she said. “I have finished three films I can’t wait to see come to fruition this year, ‘On The Road,’ ‘Snow White and the Huntsman,’ and ‘Breaking Dawn 2.’”
Awards season 2012 is just around the corner, and we’ve come up with our fantasy list of designs for Kristen Stewart. We’re playing her stylist for Fashion Patrol on an imaginary red carpet for events we would most like to see her attend this winter. As stylist-to-our-favorite-star, we tried to keep in mind Kristen’s general aesthetic, while still infusing some of our own fashion wishes for her. With Spring 2012 Couture still to show, we picked from recent collections and focused on silhouette, color, and style knowing that a couture number could pop up in January and change our story!
“Hi everyone! Here are some photos from the upcoming movie “Snow White and the Huntsman” with Charlize Theron. As you can see, some of my items will be featured in the film! Xox DB”
“Charlize Theron looks amazing as the queen in the vintage style coat we created for this movie…its always fun to work on a movie project.”
We are big fans of Mr.Basso so we are LOVING his involvement in the film 
Kristen’s whirlwind ‘Breaking Dawn’ press tour took her through a “something old, something new” fashion journey. She slipped into designs by J. Mendel, Camilla and Marc, Monique Lhuillier and Brian Atwood, who are tried & true successes for her. But, Kristen also zipped up in the creations of designers that are new to her red carpet/event fashion repertoire- namely Marios Schwab, Barbara Bui and Roberto Cavalli. And, while we could never have a press tour without Kristen flaunting her mile long legs in her favorite mini’s, it was really her glorious gowns that had us all talking. The dramatic, beaded Cavalli-created gown she glided down the London white carpet gave Kristen her, dare-we-say, ‘Fashion Moment’ of the year!
Vogue Italia has the reputation for being the fashion magazine in Vogue’s numerous incarnations. It’s a serious look at fashion as an art form. In the November issue, Kristen poses her way to her first foray into a true High Fashion editorial. The pieces are intricate and dramatic, and her look is stylized and sculpted. She looks like she could step out of a portrait in the Armani coat or off of a sculptor’s pedestal in the Giambattista Valli. Yet, in every picture, you can still see Kristen’s own personal style- that edge and with a touch of vulnerability.
All eyes were on Kristen Stewart’s eyes at the premiere of The Twilight Saga: Breaking Dawn Part 1. The reason? Dramatic plum eye shadow courtesy of Avon Global Creative Color Director Jillian Dempsey. “Kristen and I decided we didn’t want the eye makeup to look too hard,” Dempsey told us. She smudged liner and crème base and topped it with a diffuse wash of matte shadow, angling the makeup upwards at the edges for a slight cat-eye. The flat finish kept Stewart looking sultry and smooth through, “all of the flashing,” says Dempsey. The rest of the star’s face lit-up in palette of nudes and neutrals letting those stunning lids take center stage.
Thanks Instyle!
Film: Snow White And The Huntsman
Role: Snow White | Post Production
Release: June 1,2012
Film: 'On The Road'
Role: Marylou | Post Production
Release: TBA
Film: 'Breaking Dawn' Part 2
Role: Bella Swan | Post Production
Release: November 16th 2012
Balenciaga Fragrance Campaign: Fall 2012
