Last month, WWD ran its exclusive article revealing the details behind the launch of Balenciaga’s ‘Florabotanica’ fragrance, including an interview with Kristen. Within that article, we heard a little of the Creative Director, Nicolas Ghesquiere’s inspiration behind the scent. Mr. Ghesquiere’s discussion of Kristen and ‘Florabotanica’s’ origin in this latest article from MoodieReport appears to be from the same press day, but focuses more on Mr. Ghesquiere’s thoughts.
MoodieReport: Coty Prestige has unveiled the new feminine fragrance from the house of Balenciaga. Florabotanica, which is fronted by actress Kristen Stewart, will be available in travel retail worldwide from October.
The edp scent is said to combine the fantastical and ultra-contemporary aspects of the Balenciaga brand. “There is a real duality in Balenciaga, between classicism and experimentation,” noted Creative Director Nicolas Ghesquière. “For this new fragrance, I wanted to explore this paradox between the pure and the enigmatic further. A few years ago, I designed this ‘floral collection’. The dresses were covered with flowers, but these flowers were neither charming nor romantic. They structured the whole silhouette. I wanted the flowers in this perfume to express the same idea.”
The name Florabotanica references the 18th century botanical gardens in which the most exotic and rarest plant species were displayed. “It is a secret garden where you find surprising flowers that surpass the imagination,” Ghesquière explained. “They are beautiful but are they really that harmless? Flowers can be cruel, carnivorous or venomous, contain poisons. What would a perfume that contained the charm and mystery of flowers be like? This is the story that we wanted to tell with Florabotanica.”
The fragrance face is actress Kristen Stewart, best known for her role in the blockbuster Twilight saga. Balanciaga chose her for her tetchy youthfulness and rebellious femininity.
“Kristen Stewart has a real personality,” noted Ghesquière. “She captivated me when we met a few years ago. I had not forgotten her. She is the perfect embodiment of a certain idea of Balenciaga: that beauty that is both pure and uncontrollable. We met again for Florabotanica. She is totally this graceful and mysterious figure that symbolises this strange botanical garden.”